Web design guides for business owners
Plain English explanations of the things that actually affect your website's performance and search rankings. No jargon, no upselling - just useful information.
How to Rank Higher on Google Maps
A practical guide for UK small businesses. 9 chapters covering Google Business Profile, reviews, citations, AI search, and a 30-day action plan. Free PDF download.
Get the free guide →What is Google Lighthouse?
The free tool Google uses to score your website on performance, accessibility, best practices, and SEO. A plain English guide to what the four scores mean and why they matter.
Read guide →What is Responsive Web Design?
More than 60% of searches happen on mobile. Responsive design means your site works properly on every screen size. Here's what it means, why Google cares, and how to check your site.
Read guide →Switch from Wix or Squarespace
Still paying for a Wix or Squarespace site that isn't ranking? Here's why page builders struggle on Google and what switching to a hand-coded site actually involves.
Read guide →How Much Does a Website Cost?
Honest UK pricing for 2026. What DIY builders, freelancers, and agencies actually cost - including the hidden costs most guides skip, trade-specific budgets, and how to work out ROI.
Read guide →Freelance Web Designer vs Agency
Most guides on this are written by agencies. This one isn't. What each option actually costs, who builds your site, and which is right for a UK small business.
Read guide →I Audited 337 Roofer Websites
Data from 337 real roofer sites across Surrey, Kent, Sussex and South London: Lighthouse scores, Core Web Vitals, Google rankings, and GMB data. Only 2.4% pass Core Web Vitals.
Read the audit →More guides coming soon
Future topics include how WordPress speed optimisation works, what Core Web Vitals actually measure, and when to use WordPress vs a custom-built site. If there's something specific you'd like explained, get in touch.
