Web design guides for business owners

Plain English explanations of the things that actually affect your website's performance and search rankings. No jargon, no upselling — just useful information.

What is Google Lighthouse?

The free tool Google uses to score your website on performance, accessibility, best practices, and SEO. A plain English guide to what the four scores mean and why they matter.

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What is Responsive Web Design?

More than 60% of searches happen on mobile. Responsive design means your site works properly on every screen size. Here's what it means, why Google cares, and how to check your site.

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More guides coming soon

Future topics include how WordPress speed optimisation works, what Core Web Vitals actually measure, and when to use WordPress vs a custom-built site. If there's something specific you'd like explained, get in touch.