Design concepts

Web design concepts for Surrey & Sussex small businesses

Design concepts built to show what a hand-coded website looks like for specific trades and business types. Each one demonstrates the approach, the structure, and the thinking behind how I build for each sector.

In a similar trade or industry and want to see what I would build for your business specifically? Get in touch.

The approach

Attractive, clean, and easy to digest

Every site I build is designed to do one thing first: make a strong first impression on a visitor who arrived from a Google search and has three alternatives open in other tabs. That means clear headlines, fast load times, and a layout that guides someone from landing to enquiring without friction.

Visually strong

Good photography, consistent spacing, and a colour palette that fits the business - not a template that could belong to anyone.

Easy to navigate

Visitors should find what they came for in seconds. Services, pricing, and contact are never buried. The layout works as well on a phone as it does on a desktop.

Built to convert

Every page has a clear next step - a call, a quote form, a booking. Trust signals are placed where hesitation happens. Nothing is left to chance.

Mobile website design shown on a phone in a real bakery setting

Web design concept for Ivory & Chrome - Wedding car hire in Surrey

Wedding car hire website - fleet overview section

Wedding car hire website - individual car detail

Wedding car hire website - how it works section

Wedding car hire website - customer reviews

Wedding car hire website - package pricing

Wedding car hire website - booking enquiry form

Wedding car hire Surrey

Ivory & Chrome

A premium concept for a wedding car hire business in Surrey. Built around the fleet itself - Rolls Royce, Bentley, and classic cars - with a dark navy and gold palette, alternating car detail rows, pull-quote testimonials, package pricing, and a multi-field booking enquiry form.

Full-viewport hero with overlay gradient and gold ornament details
Horizontal scroll fleet strip with card-per-car layout
Alternating full-bleed car detail rows with specs and CTA
Four-step process section to guide enquiries
Pull-quote testimonials with couple name and venue
Three-tier package pricing with featured card
Coverage area pill tags and multi-field booking form
Fully responsive - tested and optimised for mobile

View concept Web design for Wedding car hire See pricing & get started

Web design concept for Stride & Sniff - Dog walking / pet care in Dorking, Surrey

Dog walker website - services and pricing section

Dog walker website - about the owner section

Dog walker website - customer testimonials

Dog walking / pet care Dorking, Surrey

Stride & Sniff

A trust-first concept for a sole-trader dog walker in Surrey. Built around what dog owners actually need to see before handing over a key: NARPS UK membership, DBS checks, Pet Business Insurance, and Canine First Aid. Clear service pricing, a founder story, and a contact form that asks about the dog - not just the owner.

Trust strip with NARPS UK, DBS checked, Pet Business Insurance, and Canine First Aid credentials
Six services with UK-accurate pricing - group walks, solo, puppy visit, drop-in, day care, and home boarding
Three-step process section to reduce new enquiry friction
Founder section with credentials, stats, and a personal quote
127 five-star review section with named local testimonials
Areas covered with village names and a "just ask" fallback
FAQ covering the questions dog owners actually ask
Contact form that collects dog details - breed, age, service needed

View concept Web design for Dog walking / pet care See pricing & get started

Landscaping / Garden design Surrey

Eden Landscapes

A lead-focused concept for a professional landscaping and garden design business. Built around high-impact project photography and clear service pathways - designed to convert visitors who are already planning a garden project.

Hero with strong visual statement and immediate CTA
Services split into three clear offerings with icons
Portfolio-first layout to showcase real project photography
Free quote CTA prominent on every section
Mobile-optimised with tap-to-call and clean navigation
Local SEO structure targeting landscaping searches in Surrey

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Mobile bar / Events UK

The Vintage Vine

A warm, occasion-driven concept for a vintage VW camper mobile bar. Built around the visual appeal of the bar itself - hero photography of the van at real events, clear package structure, and a booking-focused CTA for weddings, parties, and corporate events.

Full-bleed hero photo of the bar at a live wedding event
Services split by offering - vintage camper, custom menus, craft cocktails
Package pricing section to pre-qualify enquiries
Events and socials section for trust and recent activity
Mobile-first layout matching how couples browse
Warm cream-and-teal brand palette consistent across all sections

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Joinery / Carpentry Midhurst, West Sussex

Midhurst Bespoke Carpentry

A portfolio-led concept for a bespoke joinery and carpentry business in West Sussex. Built around craftsmanship and quality - gallery-first layout with clear service categories designed to attract customers planning fitted kitchens, furniture, or timber-framed structures.

Craftsmanship-led hero with real project photography
Featured services split across fitted kitchens, bespoke furniture, timber framing, and staircases
Gallery section showcasing finished work to build trust
Location-specific headline targeting searches in Midhurst and West Sussex
Click-to-call and quote request CTAs throughout
Mobile design shown alongside desktop to demonstrate responsiveness

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Web design concept for Oakwood Heating & Plumbing - Plumber / Heating engineer in Caterham, Surrey

Plumber / Heating engineer Caterham, Surrey

Oakwood Heating & Plumbing

A conversion-focused concept for a local heating and plumbing business. Built around the searches customers actually make - boiler installation, heating repairs, and emergency plumbing in a specific area.

Clear headline targeting local search terms
Gas Safe and Checkatrade trust signals above the fold
Services broken into three distinct offerings
Click-to-call and book online CTAs throughout
Google Maps integration in the footer
Social proof with named local testimonial

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Don't see your industry?

I build for all kinds of small businesses - trades, professional services, health and wellness, hospitality, retail. The concepts above are just examples. Tell me about your business and I will show you what I would build for you.

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